Boss Zhang

Startup Story

"I'm a post-90 generation from Shandong. For the past few years, I've been doing business in Xinjiang with my parents. Originally, I ran a milk tea shop in a mall. When a suitable space became available, I decided to expand into a new venture. After comparing multiple options, I chose the eyewear sector. Interestingly, I have a special connection with Charleston: back in 2018, I worked at their industry-university-research base in Jinan and had a good impression of the brand. At that time, I communicated online with investment manager Yangyang and compared other competitors. I was highly impressed by Charleston's comprehensive support system and industry strength. Since Xinjiang is far from headquarters, I didn't make a special trip to Shandong for an on-site visit; instead, I completed the partnership agreement entirely online. A special thanks to Teacher Cheng, who personally came to guide our store opening. His meticulous and dedicated support throughout the process made everything smooth—I never had to worry about a thing. Today, both the milk tea shop and the eyewear store are running simultaneously, with operations managed efficiently. Overall, the store-opening experience has been exceptionally satisfying."