Launch a professional eyewear store or optometry center, even with no prior experience.
Zero experience? No problem. We provide full support to get you started.
Brand Story
Charleston Eyewear: Launch a Successful Optometry Practice with Zero Experience
One name, one gene, a deep-rooted path to empower entrepreneurs.
The Charles Town eyewear brand project was launched in 2008. The franchise operator, Shandong Charles Town Optometry Technology Co., Ltd., was registered and established on 11 01, 2018. Our founding mission addresses two critical industry pain points: First, ordinary consumers face a lack of standardized optometry processes, high prices for premium lenses, and limited access to affordable professional eye care. Second, aspiring entrepreneurs often lack industry experience, struggling with insufficient access to professional optometry skills, reliable low-cost supply channels, and standardized store operations—resulting in high trial-and-error costs and difficult management when opening stores independently.
For Consumers: We bring standardized 21-step optometry and lens fitting to local community stores, offering premium A-grade lenses and services that strictly adhere to national optometric standards. Our mission is to provide professional, comfortable, and cost-effective eyewear and vision screening for the neighborhood, making expert eye care affordable for everyone. For Franchise Partners: Our core brand positioning empowers first-time entrepreneurs with no prior experience by breaking down industry barriers in technology, supply chain, and operations. Through our fully managed franchise support system, you can launch a successful store and sustain operations smoothly—even without any background in optometry—thanks to comprehensive end-to-end assistance from headquarters.
The 2012 brand obtained official franchise filing approval from the Ministry of Commerce, launching our nationwide chain expansion. We operate our own regional warehousing and logistics centers, alongside a dedicated optometric training academy. Our team consists of senior market support mentors with over 20 years of hands-on industry experience. We have independently developed the copyrighted "21-Step Precision Optometric Fitting Method," which breaks down complex refraction testing and adolescent visual function assessment into modular training modules. Beginners can master independent operation in just 5-10 days. Headquarters provides full-cycle store launch support: free site selection evaluation, standardized design and renovation, on-site operational coaching during opening, nationwide after-sales warranty, and comprehensive online new media traffic generation. On the supply chain side, we own our lens manufacturing facility and have established long-term strategic partnerships with top optical companies, including Essilor member company U-Light Optical. Franchisees enjoy factory-direct pricing to ensure strong profit margins.
Exclusive national copyright: the "21-Step Precision Optometry Fitting Method" uses a modular teaching model to significantly lower the barrier to learning optometry skills, enabling zero-experience entrepreneurs to quickly master core service capabilities. With 18 years of industry深耕 (deep cultivation), coverage across 30 provinces nationwide, it is the benchmark empowering brand for eyewear entrepreneurship in the mass market. The brand has continuously advertised on CCTV from 2016 to 2017, simultaneously aired on five provincial satellite TV stations (Shandong, Hebei, Henan, Jiangsu, Guizhou), and leveraged full-network online multimedia channels for sustained promotion. It is a member unit of the China Optical Association and an associate council unit of the Jinan Eye Care and Eyewear Association. The brand's footprint extends globally with franchise stores established in multiple countries. The brand has independently built a complete lens product line, holding multiple patents for myopia management products for youth, including multi-point defocus and impact-resistant lenses, covering vision needs for all age groups—from adults to teenagers. In contrast to traditional family-run street-side shops that heavily rely on individual owners and lack standardized replicability, the new regulations in the optometry industry have raised consumer expectations for professionalism, causing standalone store competitiveness to decline. Charleston provides franchisees with end-to-end support including direct sourcing, standardized technical training, offline store operations, and online new media customer acquisition—mitigating risks associated with independent operation. It is the preferred entrepreneurial empowerment platform for opening comprehensive eyewear stores and youth vision training centers in China's mass market.
Bring precise, comfortable, and affordable optometry services to every community. We regularly conduct standardized vision screenings and eye health education, providing all-age residents with high-quality, cost-effective professional eye care. We continue to lower the entry barrier for entrepreneurs entering the optometry industry. Through our complete set of standardized operations and full-process implementation support, we help franchisees avoid common risks associated with independent store openings. Our goal is to steadily cultivate a network of stable, reputable regional stores, building a trusted national optometry chain brand that delivers long-term reliability for both consumers and entrepreneurs.
18+
Years of industry experience
Brand Culture
Driven by the spirit of innovation, perseverance, and shared success, we build a caring and accountable team.
Our Mission
Safeguarding eye health for all, empowering entrepreneurial partners, and advancing professional optometric services.
Democratize standardized professional optometric services to safeguard vision health for all age groups; continuously enhance our franchise support system to lower entry barriers and help first-time entrepreneurs successfully open eyewear stores; promote scientific eye care awareness, fulfill corporate social responsibility, and make high-quality, affordable optometric services accessible to more families.
Brand Philosophy
Customer-centric, results-driven service, long-term partnerships.
Deliver professional services with integrity, fostering mutual growth through trust.
Committed to putting customers first, we leverage our standardized optometric dispensing system and professional operational expertise to earn franchisee trust. We offer a comprehensive one-stop support system for the entire franchise lifecycle, empowering entrepreneurs across the country to operate with stability. Deeply rooted in eye health, we balance public vision care needs with franchisee growth opportunities, building a warm, sustainable national eyewear chain brand.
Core Team Values
Grounded, pragmatic, and committed to excellence.
Upholding core principles of integrity, professional expertise, continuous innovation, and mutual success. Our headquarters fosters a warm, collaborative, and highly efficient work environment. Every team member prioritizes our customers, building internal unity while delivering dedicated service to franchise partners and the community. We continuously advance our optometry technology, product development, and store operations, moving forward together with franchise partners nationwide to grow side by side.
Government-Enterprise Party Building Collaboration
Party-led governance, government-enterprise collaboration, integrated development, and public welfare eye care.
Strengthen party building to drive high-quality enterprise development and actively build a communication bridge between government, enterprises, and industry associations. Leverage key dates such as 6·6 National Eye Health Day and the Double Ninth Festival to collaborate with communities and schools on eye health initiatives. Use party building to boost business operations and fulfill social responsibility through public welfare, creating mutual empowerment for both enterprise growth and community service.
Record of Party Members' Public Service Activities
Party Member Pioneers, Volunteer Services, Public Health Screening, Fulfilling Responsibility
Leverage the leading role of Party members by forming volunteer service teams. Regularly conduct free vision screenings, eye health education, and discounted optometry services for seniors in communities and campuses as part of our ongoing public welfare initiatives. Anchored in our core focus on eye health, we proactively fulfill social responsibilities and convey brand warmth through tangible actions.
Corporate Vision
Deepening our focus on eye health to build a trusted national vision care chain.
Rooted in the optometry field, we continuously refine our technology, products, and store service systems. We are building a standardized, replicable chain model to empower more entrepreneurs. With professional expertise, we protect public vision health, striving to become a nationally influential eye care brand with social warmth.